Instagram Engagement Rate Calculator

Measure how well your content resonates with your audience.

Followers

Avg. Likes

Avg. Comments

Engagement Rate—

Formula: (Likes + Comments) ÷ Followers × 100

What is a good engagement rate?

Below 1%

Low engagement. Consider improving content quality or audience targeting.

1% – 3%

Average for most accounts. Solid foundation with room to grow.

Above 3%

Strong engagement. Highly attractive to brands and collaborators.

Find creators to collaborate with

Strong engagement is what brands and fellow creators look for. Discover verified creators on TheCreatorSwipe and open collaboration workspaces — no cold DMs required.

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